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SammyBeta

Start free. Upgrade when you need more.

Lite is free forever. Pro adds the depth.

Sammy is in beta. Lite and Pro are live. Team and Custom plans are coming soon.

Lite

Free forever

£0/per month

A clear daily briefing shaped around your sector and your role.

  • Daily briefing, Monday to Friday
  • Personalised by sector
  • Personalised by role
  • One To Save each week, chosen by a person
  • Simple setup, no password
Start free

No card needed, ever.

Pro

Free for first two weeks

£29/per month

For readers who want greater depth behind every story.

Everything in Lite, plus

  • The Number: the figure that reframes the story
  • In The Room: the line worth taking into the meeting
  • The Horizon: what to keep an eye on next
  • The Find: something worth knowing before everyone else
Start free with Pro

Your first 14 days include Pro.

What Pro adds.

More context around every story, and more to carry into the week.

On every story

The Number
The figure that reframes it.One number on every story to put the update into context.
In The Room
The line worth repeating.The clearest takeaway when the story comes up in conversation.

Across the week

The Horizon
What to keep an eye on next.Every Monday: the dates ahead in your sector.
The Find
Something worth knowing before everyone else.Every Wednesday: one thing the news cycle missed.
A real story from the 24 September 2026 briefing, as a Pro reader sees it in the email.

For people who want the source, not the summary.

Learn more about Pro

Two more ways to read Sammy.

Team and Custom plans are coming. Talk to us if you’re interested in using Sammy across a team or need a more tailored setup.

Talk to us

A person replies, not a form.

Team

Coming soon

For teams that want to read together.

  • One briefing for every seat, on one bill
  • Each reader gets their own role: the buyer, the marketer, the finance lead
  • Add and remove readers yourself

Custom

Coming soon

For larger organisations needing a more tailored setup.

  • Your own sectors, roles and sources
  • The questions only your business asks, answered in the briefing
  • A person on the other end, not a form

Questions about plans.

Is Lite really free?

Yes. The daily briefing, Monday to Friday, at no cost, for as long as you want it.

What happens after my first two weeks?

Your briefing carries on as Lite, free forever, with nothing to cancel. To keep Pro, add it for £29 a month from Plan & Billing in your account.

What does Pro add?

The Number and In The Room on every story, and The Horizon on Mondays and The Find on Wednesdays. One To Save arrives on Fridays for every reader, Lite and Pro alike.

Can I cancel anytime?

Yes. Cancel from Plan & Billing in your account. Your briefing continues on Lite.

Do I need a card to start?

No. Lite never needs a card, and neither do your first two weeks of Pro. A card is only asked for when you add Pro, £29 a month through Stripe.

Can my team share access?

Not yet. Team plans are coming soon, and we are shaping them with the first desks that ask. Tell us what yours needs: human@agentsammy.ai